Quick text summary

YOUR HOUSE scored 72/100 on Steam Analyzer — Good for a Detective capsule. Top priority fix: [genre_clarity] Introduce a subtle visual element (character silhouette, book page, or puzzle motif) that clarifies the narrative-puzzle-thriller hybrid positioning rather than relying solely on industrial machinery.

Capsule scores by dimension

Genre Clarity: 7/10 — Puzzle-thriller with industrial mystery vibe. The steampunk/industrial machinery aesthetic with gears, technical components, and an eye-like focal point clearly signals a puzzle or mystery game rather than action or exploration. At TINY size, the mechanical theme and eye motif remain visually distinct enough to hint at an investigative or psychological narrative, though the exact genre sits between puzzle and thriller without being immediately obvious as a narrative-heavy indie game.
Title Readability: 8/10 — Bold white sans-serif handles scaling well. The title 'YOUR HOUSE' uses a clean, modern sans-serif with strong white-on-dark contrast positioned centrally across the composition. At SMALL size (231×87), the title remains fully legible with clear letterforms and no decorative collapse. At TINY size (120×45), the letters remain distinguishable though tighter, benefiting from the thick stroke weight and strategic letter spacing.
Contrast & Color: 8/10 — Strong value separation with warm accents. The white title pops strongly against the dark background, while the warm yellows, reds, and metallic golds of the machinery create clear silhouette separation from the black negative space. The grayscale squint test shows distinct light-dark layers with the machinery components reading as mid-to-light tones against pure black, creating excellent visual depth that holds at all viewing sizes.
Uniqueness & Polish: 7/10 — Distinctive steampunk aesthetic, competent execution. The industrial machinery collage with the red eye focal point communicates a specific visual identity that stands apart from generic narrative indie games; however, steampunk-adjacent visuals are familiar in puzzle/mystery spaces. The craft is clean with good line work and intentional color choices, but the composition feels like a strong illustration rather than a breakthrough original concept—it executes its theme well without pushing beyond expected territory.
Brand Consistency: 6/10 — Thematic cohesion, limited iconic identity. The machinery, technical line work, and warm-on-dark color palette are internally consistent across the visible composition, signaling a coherent art direction around mechanical/industrial mystery themes. However, there are no immediately memorable brand symbols, character motifs, or signature visual hooks that would make this capsule instantly recognizable on a second encounter—it relies on theme coherence rather than iconic identity building.
Composition: 7/10 — Clear focal point, well-balanced layering. The red eye positioned slightly left of center serves as a strong focal point drawing the viewer's attention, while surrounding machinery creates supporting visual interest without overwhelming. The title 'YOUR HOUSE' sits in a deliberately controlled negative space allowing excellent readability, and the foreground-to-background layering creates depth that reads at SMALL and TINY sizes, though some edge machinery details may compress slightly at thumbnail scale.

What works

Title contrast and scalability. White sans-serif 'YOUR HOUSE' maintains full legibility from full size down to TINY thumbnail, with clean letterforms and no decorative collapse.
Atmospheric machinery composition. The steampunk/industrial visual language immediately signals mystery and investigation, distinct from typical adventure or casual game aesthetics.
Warm color accent strategy. Reds, yellows, and golds pop effectively against the dark background, creating strong visual interest without overwhelming the clean dark palette.
Focal point clarity. The red eye creates a clear primary subject that anchors the composition and draws immediate attention at all viewing sizes.

What hurts the capsule

Generic steampunk territory. While well-executed, the industrial machinery aesthetic is familiar in puzzle and mystery games, lacking a distinctive hook that separates it from genre convention.
Lack of memorable brand symbol. No iconic character, logo, or signature visual motif exists that would make this capsule instantly recognizable across marketing materials or a second viewing.
Limited genre specificity. At TINY size, the machinery aesthetic reads as 'mystery' or 'puzzle' but the narrative-puzzle-thriller hybrid positioning is not visually communicated—it could be many genres.

Priority fixes

[genre_clarity] Introduce a subtle visual element (character silhouette, book page, or puzzle motif) that clarifies the narrative-puzzle-thriller hybrid positioning rather than relying solely on industrial machinery.
[brand_consistency] Develop a signature visual motif or iconic symbol (such as a house-within-the-eye pattern or recurring geometric shape) that can anchor brand recognition across future marketing materials.
[uniqueness_polish] Evaluate whether a specific narrative hook or unique game mechanic can be visually hinted at (e.g., layered transparency, distorted reflections, or text overlay) to differentiate from standard steampunk puzzle aesthetics.

Store copy priority fixes

[hook_strength] Add 1–2 words to the short description emphasizing the 'reading as gameplay' mechanic (e.g., 'A narrative puzzle-thriller where reading is the gameplay, blurring lines between games and books') to amplify the core differentiator in the headline itself.
[feature_communication] Restructure the final standalone paragraph into a concrete feature or atmosphere callout with clear gameplay relevance, or move it earlier to build mood before the feature list.
[audience_targeting] Add one explicit sentence early in the detailed description targeting the ideal player (e.g., 'If you love literary mysteries and escape room puzzles, this is built for you') to reduce ambiguity for browsers skimming quickly.
[uniqueness] Expand the 'prequel to UNMEMORY' mention with '(but fully playable and self-contained)' to reassure new players they need no prior game knowledge.

Related guides

Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.
Capsule design best practices — The six dimensions every Steam capsule has to win.

Steam app ID: 2667740 · Tags: Detective, Thriller, Puzzle, Investigation, Hand-drawn