Quick text summary

7 Days scored 72/100 on Steam Analyzer — Good for a Surreal capsule. Top priority fix: [genre_clarity] Introduce a visual element (subtle facial expression or pose) that hints at emotional/psychological themes more specifically than generic branching mechanics

Capsule scores by dimension

• Genre Clarity: 7/10 — Indie narrative game clear. The minimalist stick figure with branching arms holding objects suggests choice-driven gameplay and psychological themes, which aligns with the indie adventure/RPG narrative focus. At tiny size, the central figure and connected objects remain readable enough to convey a puzzle or choice mechanic, though the specific genre (psychological exploration) is more apparent at larger sizes where the dream-like aesthetic becomes clearer.
• Title Readability: 8/10 — Bold white text highly legible. The title '7 DAYS' uses a distressed, hand-drawn white font centered at the top against pure black, ensuring strong contrast and clear readability even at tiny thumbnail size. The letterforms are blocky and well-spaced, though the intentional rough texture adds character without collapsing legibility—this works well at all viewing sizes and reinforces the unsettling tone.
• Contrast & Color: 8/10 — Strong monochrome silhouette. Pure white line-art figures and objects on deep black create maximum value separation and striking silhouette clarity across all sizes. The sparse white dots (stars/particles) add depth without muddying the composition, and the grayscale aesthetic means no color distraction—the design reads powerfully at tiny size with zero contrast loss in the primary elements.
• Uniqueness & Polish: 7/10 — Distinctive sketch style and concept. The hand-drawn stick figure aesthetic with connected symbolic objects (flag, brain, magnifying glass, book) immediately communicates a unique psychological or exploratory game rather than generic action or combat. The minimalist sketch approach feels intentional and cohesive, though at tiny size the individual object details blur, making it less immediately distinctive than it could be if the central concept were more visually iconic.
• Brand Consistency: 6/10 — Monochrome aesthetic consistent. The black and white sketch style is internally consistent and reinforces the dream-like, introspective tone described in the game's narrative. However, without reference to the store screenshots or broader marketing materials, there are no immediately recognizable character or symbol motifs that would mark this as uniquely '7 Days'—the aesthetic is elegant but somewhat generic within indie psychological games.
• Composition: 7/10 — Balanced focal point with clarity. The stick figure is a clear central focal point with radiating arms creating visual pathways that guide attention outward to the symbolic objects, establishing a strong hierarchy. The composition maintains excellent balance and negative space, though at tiny size some of the smaller connected objects (magnifying glass, book) become indistinct, and the overall meaning relies more on the central figure than on the supporting details.

What works

• Exceptional contrast against dark background. White line-art on black provides maximum value separation that remains crisp and readable at all sizes, including tiny thumbnails.
• Clear readable title treatment. Bold, distressed white text is well-positioned, properly spaced, and maintains legibility even at small viewing sizes without competing with other elements.
• Thematic visual metaphor. The branching stick figure with symbolic objects directly communicates choice and psychological exploration without requiring text explanation.
• Polished monochrome aesthetic. The consistent sketch style and black-and-white palette create a cohesive, intentional look that reinforces the game's surreal, introspective tone.

What hurts the capsule

• Symbolic details lose clarity at tiny size. The smaller connected objects (magnifying glass, book, brain) become difficult to distinguish at thumbnail size, reducing the communicative power of the metaphor.
• Generic minimalist approach within genre. While polished, the aesthetic shares similarities with many indie psychological games and lacks a distinctive iconic character or symbol that would immediately signal '7 Days' specifically.
• Limited narrative hint in capsule. The visual communicates 'choice-based exploration' but doesn't strongly suggest the specific trauma and psychological healing narrative described in the game summary.

Priority fixes

1. [genre_clarity] Introduce a visual element (subtle facial expression or pose) that hints at emotional/psychological themes more specifically than generic branching mechanics
2. [uniqueness_polish] Add a distinctive motif or character silhouette detail that creates immediate brand recognition and differentiates from other indie narrative games
3. [composition] Ensure the central stick figure remains visually dominant and readable at 120x45 size by simplifying or scaling secondary object details appropriately

Store copy priority fixes

1. [hook_strength] Replace the identical opening in the detailed description with a fresh sentence that deepens the premise—e.g., 'Each night, the boy descends deeper into his subconscious, reliving the moments that broke him.' This avoids redundancy and strengthens emotional anticipation.
2. [uniqueness] Add a sentence explicitly differentiating the ghost mechanic—e.g., 'Unlike traditional choice-based narratives, you witness memories from outside the boy's perspective, revealing truths he cannot yet face.' This clarifies what makes the mechanic meaningful.
3. [tone_match] Remove or contextualize the 'K-pop!' line—either explain its role in the soundtrack or replace it with a specific track mood that reflects the game's atmosphere.
4. [feature_communication] Clarify the scope and length of the 4 routes—e.g., 'Multiple endings shaped by your daily choices across a 1-2 hour journey' gives players realistic expectations and reinforces replay value.

Related guides

• Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.
• Capsule design best practices — The six dimensions every Steam capsule has to win.

Steam app ID: 3247640 · Tags: Surreal, Dark, Choices Matter, Hand-drawn, Multiple Endings