Quick text summary

That's not my Neighbor scored 78/100 on Steam Analyzer — Good for a Incremental capsule. Top priority fix: [genre_clarity] Consider adding a subtle visual hint of the core mechanic (e.g., a silhouette of two similar figures or a comparison indicator) to clarify the detection gameplay loop at small sizes.

Capsule scores by dimension

• Genre Clarity: 8/10 — Strong retro detection game signal. The neon sign effect, 1950s apartment setting, rotary phone, and clipboard UI elements clearly communicate a retro-themed inspection/detection gameplay loop. At tiny size, the apartment building aesthetic and neon text still convey a mid-century aesthetic game, though the specific genre nuance (doppelgänger detection) requires familiarity with the title.
• Title Readability: 7/10 — Bold neon readable at most sizes. The red neon-style 'That's not my Neighbor' text contrasts well against the gray CRT monitor background and reads clearly at full and small sizes. At tiny size, the text remains legible due to the high contrast and thick letterforms, though some letter spacing becomes slightly compressed.
• Contrast & Color: 8/10 — Strong value separation and silhouette. The warm maroon/burgundy wall backdrop contrasts effectively with the cool gray monitor, and the bright red neon title pops distinctly. The overall composition uses clear value separation between foreground (phone, UI elements) and background elements, maintaining readability even at thumbnail size.
• Uniqueness & Polish: 8/10 — Distinctive retro-stylized apartment vignette. The capsule commits fully to a cohesive 1950s apartment aesthetic with period-accurate details: rotary phone, vintage clipboard, framed pictures, and CRT monitor rendering. This specific visual hook—a doorman's checkpoint scene—directly communicates the core mechanic and feels purposefully crafted rather than generic.
• Brand Consistency: 8/10 — Iconic retro apartment identity. The 1950s apartment motif, neon signage style, and color palette (warm burgundy, cool grays, warm yellows) create a recognizable and consistent visual identity aligned with the game's premise. This aesthetic should remain memorable and distinct when associated with the title across promotional materials.
• Composition: 8/10 — Well-balanced focal hierarchy. The CRT monitor with neon title anchors the center as the primary focal point, with supporting environment details (phone, clipboard, pictures) arranged symmetrically around it, creating visual depth and guiding the eye naturally. The composition remains effective at small sizes with no critical edge cropping issues.

What works

• Neon title stands out clearly. The red neon-style text treatment is eye-catching and readable even at tiny sizes due to strong contrast against the gray monitor background.
• Cohesive period-accurate environment. Every visible element (rotary phone, clipboard, CRT monitor, picture frames, warning signs) reinforces the 1950s apartment setting and communicates the core detection mechanic visually.
• Strong color and value contrast. The warm burgundy walls against cool grays and bright red neon create excellent separation from the #1b2838 Steam dark background, ensuring the capsule pops in browse contexts.
• Clear visual storytelling. The capsule immediately conveys the premise—a retro apartment doorman inspection setup—without requiring text explanation, making it memorable and distinctive.

What hurts the capsule

• Specific genre remains ambiguous. While the retro aesthetic is clear, the detection/simulation genre specificity is not obvious at tiny size; viewers unfamiliar with the title may misinterpret it as a general retro adventure.
• Minor text legibility at ultra-small. The tagline-style text elements (such as any small UI labels) become difficult to parse at the very smallest thumbnail sizes due to fine detail.

Priority fixes

1. [genre_clarity] Consider adding a subtle visual hint of the core mechanic (e.g., a silhouette of two similar figures or a comparison indicator) to clarify the detection gameplay loop at small sizes.
2. [title_readability] Ensure the title outline thickness remains consistent and visible at all scaling levels, particularly below 231px width.

Store copy priority fixes

1. [feature_communication] Replace 'Immerse yourself in the experience of working as a doorman' with a sentence that explains the consequence of wrong decisions—e.g., 'Let through a doppelganger and risk the building's safety; reject a real tenant and face criticism from the D.D.D.'
2. [hook_strength] Add a concrete detail to the short description about what makes verification challenging—e.g., 'You have only documents and your wits to spot the impostors' or reference a specific type of document you'll examine.
3. [uniqueness] Include a sentence that articulates what makes this game different from other impostor-spotting games—e.g., 'Unlike other deduction games, your choices directly affect tenant relationships and building reputation' or highlight a mechanic unique to this title.

Related guides

• Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.
• Capsule design best practices — The six dimensions every Steam capsule has to win.

Steam app ID: 3431040 · Tags: Incremental, Casual, Adventure, Point & Click, Choices Matter