Quick text summary

燈吉診療所 Hiyoshi Clinic scored 65/100 on Steam Analyzer — Solid for a Adventure capsule. Top priority fix: [title_readability] Add a subtle dark semi-transparent background panel or outline stroke to the bilingual title to improve separation and readability at TINY size.

Capsule scores by dimension

• Genre Clarity: 7/10 — Horror adventure with psychological tension. The capsule communicates a dark, atmospheric horror theme through the haunted clinic setting, dim teal-blue environment, and the prominent female character's serious expression. At TINY size, the silhouette and moody color palette read as horror/mystery adventure, though the specific narrative hook of a haunted amusement park attraction is not immediately clear from visuals alone.
• Title Readability: 6/10 — Readable but cramped bilingual layout. The red Japanese characters and English 'Hiyoshi Clinic' text have adequate contrast against the dark background and are readable at full size. However, at SMALL size the bilingual title begins to feel cramped, and at TINY size the Japanese characters lose clarity and compete with the character silhouette, reducing legibility without stronger outline or background box separation.
• Contrast & Color: 7/10 — Strong silhouette, muted color palette. The character's pale skin and light hair create good separation from the dark teal and black background, with clear facial features visible at medium size. The limited color palette and cool tones help establish atmosphere but reduce vibrancy in quick scroll; at TINY size the face remains readable but lacks the punch of higher saturation competitors like DREDGE or Pacific Drive.
• Uniqueness & Polish: 6/10 — Competent atmospheric setup, generic execution. The capsule presents a character-focused horror aesthetic with a clinic setting that hints at narrative depth, but the overall composition feels like a standard character portrait against a moody background without a distinctive visual hook or mechanic cue. Compared to top-tier genre capsules like Slay the Princess or The Invincible, it lacks a memorable art style signature or a clear visual story beat that makes it stand out.
• Brand Consistency: 6/10 — Coherent horror atmosphere, limited identity. The cool teal-blue palette, dim lighting, and psychological horror framing are internally consistent and establish a recognizable mood, but without reference to other game assets, there are no iconic character details, motifs, or symbols that create strong brand recall. The bilingual title suggests international appeal but doesn't yet feel like a signature identifier.
• Composition: 7/10 — Clear focal point, safe placement. The character occupies the right-center focal point with clear hierarchy, and the title sits in the upper left with breathing room, creating a balanced layout that survives cropping well at SMALL and TINY sizes. The sparse background elements (shelving) add depth without clutter, though the large negative space on the left-center feels slightly underutilized and could benefit from subtle environmental storytelling.

What works

• Strong character silhouette contrast. The pale-skinned character with light hair reads distinctly against the dark blue-black background, maintaining clarity even at small sizes.
• Atmospheric color grading. The cool teal and desaturated palette effectively communicates horror and unease, supporting genre expectations.
• Uncluttered composition. The focal point is clear and centered, with title and character positioned to avoid overlap and maintain readability across sizes.

What hurts the capsule

• Bilingual title competes at small sizes. Japanese and English text stack vertically and lose clarity at TINY size, lacking a background container or outline to separate from the image.
• Generic character portrait approach. The layout feels like a standard headshot rather than a distinctive visual story or mechanic hook unique to Hiyoshi Clinic.
• Muted color lacks discoverability pop. At quick scroll, the desaturated palette blends with Steam's dark background; saturation or a focal highlight could improve shelf presence against competitor capsules.

Priority fixes

1. [title_readability] Add a subtle dark semi-transparent background panel or outline stroke to the bilingual title to improve separation and readability at TINY size.
2. [contrast_color] Increase saturation on the character's clothing or add a warm accent light (e.g., on the face or a focal area) to boost visual pop against #1b2838 in quick scroll.
3. [uniqueness_polish] Introduce a subtle environmental or UI element (e.g., a clinician's tool, a child silhouette, or an eerie glow) that hints at the narrative hook and creates visual distinction from generic horror portraits.
4. [composition] Reduce left-side negative space by shifting composition slightly or adding a subtle background detail that reinforces the clinic or amusement park setting theme.

Store copy priority fixes

1. [hook_strength] Rewrite the short description's final sentence to lead with the core tension—'Guided by a mysterious child's voice, Eiji must uncover whether the scares are part of the show or something far worse'—to create urgency rather than passive mystery.
2. [feature_communication] Expand the puzzle and collection descriptions with one concrete example each, such as 'Solve period-appropriate puzzles to unlock new wings of the mansion' and 'Collect cursed dolls that reveal fragments of the clinic's dark history,' to show how mechanics serve the narrative.
3. [uniqueness] Add a specific differentiator sentence such as 'Unlike traditional haunted houses, the scares blur the line between staged attraction and supernatural reality' to distinguish this from competing first-person horror titles.
4. [audience_targeting] Include a sentence clarifying the experience level required, such as 'Designed for both horror newcomers and veterans seeking a story-driven puzzle exploration,' to make audience intention explicit.

Related guides

• Pre-launch Steam capsule checklist — Practical checklist to pressure-test your capsule before submitting.
• Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.

Steam app ID: 3488790 · Tags: Adventure, Horror, FPS, Singleplayer, 3D