Quick text summary

IlhaZ scored 67/100 on Steam Analyzer — Solid for a Adventure capsule. Top priority fix: [genre_clarity] Introduce a visual zombie threat or island/water element to explicitly signal post-apocalyptic survival setting rather than generic outdoor adventure.

Capsule scores by dimension

• Genre Clarity: 7/10 — Survival action with post-apocalyptic setting. The armed protagonist in rugged gear against a mountain landscape with clear sky communicates outdoor survival and action gameplay. A small aircraft in the distance hints at exploration mechanics. At tiny size, the silhouette and rifle are readable enough to suggest action-survival, though the post-apocalyptic zombie element is not explicitly visual without close inspection.
• Title Readability: 8/10 — Bold white title, legible at all sizes. The white block lettering 'ILHA Z' contrasts sharply against the sky and landscape background, maintaining readability at full, small, and tiny sizes. The text sits in a clean lower-right region with no competing visual noise, and the outline prevents character collapse even at minimal scales.
• Contrast & Color: 7/10 — Warm earth tones with strong sky separation. The character's brown gear and tan backpack sit against a bright blue sky and golden grassland, creating good value separation. At tiny size the silhouette reads cleanly against the light background. However, the overall palette leans warm and mid-tone heavy, and the grayscale contrast between the character and midground is moderate rather than striking.
• Uniqueness & Polish: 6/10 — Competent western survival aesthetic. The illustration is well-executed with realistic shading and landscape depth, presenting a professional capsule. However, the bearded protagonist in rugged gear against a mountain scene closely mirrors common post-apocalyptic and survival game visual language seen in competing titles, limiting distinctive memorability without a unique visual hook or thematic element.
• Brand Consistency: 5/10 — Generic survival archetype, weak identity. The capsule presents no distinctive character, symbol, or signature visual motif that would communicate IlhaZ's specific identity or archipelago setting. The brown-clad survivor and mountain landscape are generic enough to fit multiple survival games, lacking memorable brand iconography or a unique art style signature that connects to the online multiplayer or zombie-survival core mechanics.
• Composition: 7/10 — Clear focal point, balanced layout. The protagonist anchors the left-center composition with strong hierarchical emphasis, while the mountain and sky provide supporting depth context. The title sits cleanly in safe margins at bottom-right. At small and tiny sizes the character remains the primary focal point without clutter, though the landscape fills considerable space that could be optimized for stronger visual punch at thumbnail scale.

What works

• Readable title at all scales. White block lettering maintains crisp legibility from full header down to tiny thumbnail size without outline degradation or character collapse.
• Professional illustration quality. Clean rendering with realistic lighting, material shading on gear, and atmospheric depth creates a premium visual presentation.
• Effective background hierarchy. Sky, mountain, and grassland create convincing depth layering that supports the protagonist silhouette without competing for attention.

What hurts the capsule

• Generic survival game archetype. The bearded protagonist in brown gear against mountains mirrors common visual language in competing post-apocalyptic titles with no distinctive hook.
• No archipelago or zombie theming visible. The capsule does not communicate the online survival, archipelago setting, or zombie threat that differentiate IlhaZ from other survival games.
• Weak brand identity signals. No memorable character trait, UI element, symbol, or signature color palette establishes IlhaZ as a recognizable brand separate from generic survival games.
• Moderate grayscale contrast. Character shading blends into midground tones in grayscale, reducing silhouette clarity compared to top-tier competing capsules with bolder value separation.

Priority fixes

1. [genre_clarity] Introduce a visual zombie threat or island/water element to explicitly signal post-apocalyptic survival setting rather than generic outdoor adventure.
2. [brand_consistency] Add a distinctive motif or symbol (iconic weapon, archipelago landmark, or character signature) that creates memorable brand recognition for IlhaZ.
3. [uniqueness_polish] Incorporate a unique visual hook such as multiplayer player interaction, environmental hazard, or UI element that communicates online survival gameplay and differentiates from generic survival competitors.
4. [contrast_color] Increase value contrast between protagonist and midground by darkening character silhouette or introducing a brighter background accent to strengthen tiny-size readability.

Store copy priority fixes

1. [genre_clarity] Remove or clarify mismatched tags (Turn-Based Strategy, Choose Your Own Adventure, Shooter) that contradict the real-time survival gameplay described, or rewrite copy to explain how these genres apply.
2. [feature_communication] Restructure the detailed description with a bulleted list of core mechanics: 'Survival Systems: hunger, thirst, temperature | Combat: PvE zombies + PvP players | Crafting: fishing, cooking, scavenging | Transportation: cars, boats, bikes, horses' for quick scanning.
3. [uniqueness] Add a specific differentiator explaining what makes IlhaZ distinct (e.g., 'Harness vehicles and weather mechanics to outmaneuver other survivors' or 'Cross five distinct biomes each with unique resource and threat profiles').
4. [audience_targeting] Explicitly state whether this is hardcore (permadeath/persistent) or forgiving survival, and indicate estimated time-to-competence for new players to clarify if it targets veterans or casual audiences.

Related guides

• Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.
• Capsule design best practices — The six dimensions every Steam capsule has to win.

Steam app ID: 3797390 · Tags: Adventure, Action, Casual, Strategy, Simulation