What'Sub scores 72/100 — better than 42% of Early Access capsules (n=3,067).

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Quick text summary

What'Sub scored 72/100 on Steam Analyzer — Good for a Early Access capsule. Top priority fix: [genre_clarity] Emphasize submarine extraction urgency through darker tones or action poses to better match action-adventure benchmarks like HELLDIVERS 2.

Capsule scores by dimension

  • Genre Clarity: 7/10 — Submarine co-op adventure clear. The capsule communicates a colorful, action-oriented submarine game through the prominent rust-bucket vessel in the center-left and playful character interactions. At tiny size, the submarine silhouette and vibrant color palette still read as an adventure game, though the co-op extraction mechanic is not immediately obvious from visuals alone. The whimsical art style slightly muddles potential action intensity compared to genre benchmarks like HELLDIVERS 2 or Armored Core VI.
  • Title Readability: 8/10 — Bold graffiti logo readable. The 'What'Sub' title uses a large, stylized graffiti-inspired white text with strong black outline positioned in the upper right, maintaining excellent contrast against the cyan and teal background. The logo remains legible at small and tiny sizes due to its weight and outline treatment. Minor legibility loss occurs at the smallest sizes due to the decorative nature, but the outline thickness prevents complete collapse.
  • Contrast & Color: 8/10 — Vibrant palette pops well. The capsule uses a bold cyan, orange, purple, and teal color scheme that creates strong value separation against the dark Steam background (#1b2838). The submarine and characters have clean silhouettes with warm orange/yellow tones contrasting sharply against cool cyan water. At tiny size, the color blocking remains distinct and the composition does not muddy into a single tone, though some mid-tone details in character faces soften slightly.
  • Uniqueness & Polish: 7/10 — Playful style distinctive. The capsule features a charming, hand-drawn or heavily stylized cartoon aesthetic that differentiates it from darker, grittier action benchmarks. The art direction is coherent and intentional, showing personality through exaggerated proportions and expressive character poses. However, the overall composition feels more lighthearted than premium, and the visual hook (submarine extraction game) could be communicated more compellingly to match the craft level of top-tier indie titles like DREDGE or COCOON.
  • Brand Consistency: 6/10 — Cartoon style consistent internally. The capsule maintains consistent stylization across all elements—submarine, characters, and environmental objects—with uniform line weight and color saturation throughout. The warm orange character tones and cool cyan environment create a cohesive palette. However, without reference to other What'Sub materials, there are no strongly iconic brand signals such as a signature character, logo mark, or visual motif that would make this instantly recognizable as a What'Sub asset in isolation.
  • Composition: 7/10 — Clear focal point, good balance. The submarine occupies the center-left with supporting characters and environmental details positioned to guide the eye without overwhelming the primary subject. The title sits confidently in the upper right without edge-hugging. At small and tiny sizes, the composition reads clearly with the submarine and characters maintaining distinct silhouettes. Safe margins are respected, though some scattered ambient elements (floating treasure, background details) could be tightened to reduce visual noise at smallest viewing sizes.

What works

  • Strong color contrast against dark background. Vibrant cyan, orange, and teal palette creates excellent value separation and pops immediately in quick-scroll scenarios.
  • Readable graffiti-style title with outline. The 'What'Sub' logo maintains legibility across all sizes due to bold weight and consistent black outline treatment.
  • Coherent playful art direction. All visual elements follow a consistent cartoon style with unified proportions and character expression, creating an intentional, polished feel.
  • Clear primary focal point. The submarine as central subject with supporting characters creates clear hierarchy without scattered attention or competing focal points.

What hurts the capsule

  • Decorative font loses detail at tiny size. While the outline preserves legibility, the graffiti styling adds complexity that slightly reduces crispness at smallest capsule dimensions.
  • Gameplay mechanic not visually obvious. The extraction/co-op submarine extraction core mechanic is not clearly communicated through visual language—could appear more like a generic undersea adventure.
  • Scattered ambient elements create minor clutter. Floating background details and environmental objects dilute focus slightly compared to tighter, minimal compositions in top benchmarks.
  • Limited iconic brand identity. The capsule lacks a signature character, symbol, or visual motif that would be instantly recognizable as What'Sub across different contexts.

Priority fixes

  1. [genre_clarity] Emphasize submarine extraction urgency through darker tones or action poses to better match action-adventure benchmarks like HELLDIVERS 2.
  2. [uniqueness_polish] Introduce a signature character or iconic submarine design variant that becomes the instantly recognizable What'Sub visual identity.
  3. [composition] Reduce or consolidate scattered background details to tighten the visual hierarchy and improve clarity at tiny thumbnail size.
  4. [brand_consistency] Establish and repeat a distinctive color accent or motif that can serve as a brand recognition signal across all future marketing assets.

Store copy priority fixes

  1. [uniqueness] Add a sentence explicitly contrasting this submarine extraction with other roguelites in the space—e.g., 'Unlike traditional extraction games, your crew must manage interconnected submarine systems that fail unpredictably,' or highlight a specific mechanical twist.
  2. [audience_targeting] Clarify solo vs. co-op experience: add a line such as 'Play solo or with friends; scale difficulty and crew roles for your party size' to signal solo accessibility.
  3. [feature_communication] Expand the cosmetics and character section with one concrete example of progression or discovery tied to NPC interactions—e.g., 'unlock submarine upgrades by completing dares from the Well's inhabitants.'

Related guides

Steam app ID: 4269100 · Tags: Early Access, Multiplayer, Procedural Generation, Adventure, Online Co-Op