Scoring genre clarity...

Cleaning House capsule

Cleaning House

Battle through a living hotel that feeds on fear. Blast monsters, collect buffs, and push deeper through procedurally generated rooms in this first-person horror roguelite where escape means facing what haunts you.

Free to PlayPositive(17)
ActionAdventureAction Roguelike
Blue Light StudiosMar 22, 2026

Cleaning House scores 70/100 — better than 29% of Action capsules (n=8,535).

Positive (17 reviews) · Free to Play · Released Mar 22, 2026 · By Blue Light Studios

Explore:Action capsulesAdventure capsulesAction Roguelike capsulesCapsule design best practicesSteam page optimisation

Quick text summary

Cleaning House scored 70/100 on Steam Analyzer — Good for a Action capsule. Top priority fix: [uniqueness_polish] Add a distinctive visual hook—such as a signature UI element, environmental detail (e.g., hotel motif), or character silhouette trait—that signals 'living hotel horror-roguelite' and differentiates from generic horror capsules.

Capsule scores by dimension

  • Genre Clarity: 7/10 — Horror action clear but tone ambiguous. The red silhouette of a figure in distress against dark tones signals horror/action gameplay effectively. At TINY size, the red-on-black silhouette reads as danger and threat clearly. However, the minimalist presentation doesn't strongly convey 'roguelite' or 'procedural' mechanics—it plays as generic horror rather than specifically roguelike action.
  • Title Readability: 8/10 — Bold typography reads at all sizes. White sans-serif title 'CLEANING HOUSE' uses strong letterforms with clean spacing and sits on dark, uncluttered background on the right side. At TINY size it remains legible due to thick stroke weight and high contrast against dark background. The placement avoids overlap with the red figure, maintaining clarity through composition.
  • Contrast & Color: 8/10 — Strong red-black separation stands out. Bright red figure pops clearly against the dark charcoal background with excellent value separation. White title text reinforces the light-dark contrast hierarchy. In grayscale and at TINY size, the red area becomes a distinct mid-to-light tone that separates cleanly from the dark surround, ensuring silhouette integrity.
  • Uniqueness & Polish: 6/10 — Competent horror aesthetic, generic execution. The composition uses a recognizable horror trope—a distressed figure silhouette—but relies on familiar iconography without a distinctive hook or memorable visual angle. The capsule is cleanly executed but doesn't convey the unique 'living hotel' premise or procedural roguelite mechanics that set the game apart. It reads as competent horror rather than distinctive indie horror-action.
  • Brand Consistency: 6/10 — Minimal identity, lacks recurring motifs. The red and dark palette is consistent, and the figure silhouette could become iconic with repetition, but there are no visible brand-specific symbols, character traits, or signature visual elements that would be recognizable across store screenshots or marketing. The presentation feels like a one-off horror image rather than an established brand visual language.
  • Composition: 7/10 — Clear hierarchy, safe layout, slight imbalance. The red figure anchors the left third, while the title dominates the right, creating directional flow and clear separation of focal zones. At SMALL and TINY sizes, this split-composition remains readable with no element fighting for attention. The title sits within safe margins and the figure's silhouette stays clear, though the dead space in the lower right-center feels slightly underutilized.

What works

  • Strong title-background separation. White 'CLEANING HOUSE' text sits on dark surround with no texture competition, ensuring legibility at all sizes including TINY thumbnail view.
  • Red silhouette pops against dark backdrop. High contrast value separation and vibrant red hue create immediate visual appeal and clear silhouette integrity even at small sizes.
  • Balanced left-right composition. Red figure on left and title on right create natural visual hierarchy without overlap, allowing each element to breathe and read independently.

What hurts the capsule

  • Generic horror visual language. The distressed figure silhouette is familiar horror trope without distinctive style cues that differentiate this game from other horror titles.
  • Weak brand identity signals. No memorable character, logo, icon, or signature palette element that would be recognizable across store pages or marketing materials.
  • Underutilized lower-right space. Dead zone in the center-bottom of the composition wastes prime real estate that could reinforce theme or add supporting visual storytelling.

Priority fixes

  1. [uniqueness_polish] Add a distinctive visual hook—such as a signature UI element, environmental detail (e.g., hotel motif), or character silhouette trait—that signals 'living hotel horror-roguelite' and differentiates from generic horror capsules.
  2. [brand_consistency] Introduce a recurring logo, symbol, or color accent (e.g., hotel room number, door motif, or accent color) that can carry across all marketing materials and become an iconic brand element.
  3. [composition] Expand the red figure or add a secondary supporting element (e.g., procedural room hint or fear-based visual) to activate the lower-center void and strengthen thematic storytelling.

Store copy priority fixes

  1. [feature_communication] Add 2-3 concrete examples of weapon types or build archetypes (e.g., 'shotgun-heavy tank builds or precision-rifle hit-and-run tactics') to make the gameplay loop tangible.
  2. [feature_communication] Clarify the role of the 'strange figures'—are they a hub NPC, merchant, or event-based encounters? One sentence would anchor this system.
  3. [audience_targeting] Add a single sentence signaling difficulty expectation or accessibility (e.g., 'punishing but fair' or 'customizable difficulty') to help players self-select.
  4. [uniqueness] Articulate one mechanic or system unique to this game's roguelite formula that other shooters do not have (e.g., 'the hotel's environment shifts mid-run in response to your playstyle' or 'each death permanently alters the hotel's layout').

Related guides

Steam app ID: 4319100 · Tags: Action, Adventure, Action Roguelike, Roguelike, Shooter