Quick text summary

Earned Today scored 77/100 on Steam Analyzer — Good for a Casual capsule. Top priority fix: [uniqueness_polish] Add a subtle visual element that emphasizes the core 'money stacking' mechanic—such as cascading coins, a meter, or a visual indicator of earning momentum—to differentiate from generic pet-collector aesthetics.

Capsule scores by dimension

Genre Clarity: 8/10 — Casual gameplay loop clearly telegraphed. The pink piggy character, accumulating coins/tokens, and idle progression mechanics are immediately readable as a casual incremental/idle game. The warm pastel aesthetic with playful iconography (coins, carrot, piggy) strongly signals cozy casual gameplay even at tiny size. At SMALL and TINY, the piggy silhouette and floating money symbols remain the focal point and reinforce the genre.
Title Readability: 8/10 — Clear, readable, well-positioned. The title 'Earned Today' uses a friendly sans-serif font with good letterform clarity and strategic placement in the upper-left third against a lighter background region. The brown outline and warm text color create separation from the sky gradient. At TINY size, the title remains legible due to its size, weight, and position away from competing visual noise.
Contrast & Color: 8/10 — Strong warm palette with clear separation. The warm peachy-pink sky, soft green grass, and cream clouds create a cohesive warm color scheme that reads cleanly against the dark Steam background. The white piggy character and bright yellow coin stand out clearly with good value contrast. The design maintains silhouette clarity even when squinted or viewed at tiny size due to the light-on-medium-dark background hierarchy.
Uniqueness & Polish: 7/10 — Polished aesthetic, modest differentiation. The artwork is clean, well-rendered, and shows consistent illustration quality with charming character design and playful UI icons. The cozy pastel art direction and piggy mascot create warmth, but the concept (cute idle game with pet mascot) is not visually unique within the casual genre—many competing titles use similar cute character and soft-pastel-aesthetic formulas. Polish is solid, but the visual hook is predictable for the category.
Brand Consistency: 7/10 — Coherent art style, recognizable piggy motif. The hand-drawn illustration style, warm pastel palette, and the pink piggy character create a consistent internal identity that should translate across store assets. The piggy acts as a memorable mascot anchor. However, without seeing the 9 store screenshots, it is difficult to assess whether supporting assets and UI maintain this cohesion or if the identity is distinctive enough to stand out among similar casual games.
Composition: 8/10 — Well-balanced layout with clear focal point. The piggy sits naturally in the right-center area, creating balanced weight against the title on the left. The floating icons (coins, carrot, cup) guide the eye without cluttering, and the foreground-midground-background layering (grass, piggy, sky, clouds) creates readable depth. At SMALL and TINY sizes, the composition holds well with the piggy remaining a clear primary subject and the title secure in safe margins.

What works

Approachable genre identity. The piggy mascot, coins, and idle-game iconography instantly signal a casual incremental game, making the genre and gameplay loop clear at every size.
Warm, cohesive color palette. The peachy-pink, cream, and green tones create a unified, inviting aesthetic that pops against the dark Steam background and feels premium and intentional.
Clean typography and legible title. The 'Earned Today' text is well-sized, positioned strategically away from noise, and maintains readability even at tiny thumbnail scale.
Balanced composition. The layout distributes visual weight evenly between the title, piggy character, and supporting icons without creating dead space or focal confusion.

What hurts the capsule

Generic casual-game aesthetic. The cute piggy, pastel palette, and cozy art style are well-executed but visually similar to many competing casual titles, limiting distinctiveness in the genre.
Limited visual differentiation of core mechanic. While coins and piggy suggest money accumulation, the capsule does not visually emphasize the unique 'earn rate tick-up' or 'money stacking' rush mechanic that the description highlights as the game's hook.

Priority fixes

[uniqueness_polish] Add a subtle visual element that emphasizes the core 'money stacking' mechanic—such as cascading coins, a meter, or a visual indicator of earning momentum—to differentiate from generic pet-collector aesthetics.
[genre_clarity] Consider adding a small UI element or visual cue (like a progress bar, earnings indicator, or carrot counter) to more explicitly signal the incremental gameplay loop.

Store copy priority fixes

[hook_strength] Replace the opening rhetorical questions with a direct statement like 'Watch your salary come to life in real time—visualize exactly how much you earn every second with your piggy companion by your side.'
[feature_communication] Clarify the reward system by adding a sentence: 'Unlock new piggy skins and styles as you progress, or upload your own custom images to personalize your companion.'
[uniqueness] Add one sentence after the opening that explicitly differentiates from other idle games: 'Unlike productivity tools that fuel work anxiety, Earned Today is designed to be a comforting, non-judgmental companion.'

Related guides

Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.
Capsule design best practices — The six dimensions every Steam capsule has to win.

Steam app ID: 4693570 · Tags: Casual, Idler, Cute, Relaxing, 2D