Scoring genre clarity...

It Takes Two capsule

It Takes Two

Embark on the craziest journey of your life in It Takes Two. Invite a friend to join for free with Friend’s Pass and work together across a huge variety of gleefully disruptive gameplay challenges. Winner of GAME OF THE YEAR at the Game Awards 2021.

$39.99Overwhelmingly Positive(1,755)
Co-opMultiplayerSplit Screen
Hazelight StudiosMar 25, 2021

Quick text summary

It Takes Two scored 82/100 on Steam Analyser — Good for a Steam capsule. Top priority fix: [composition] Simplify or darken the right-side clutter (hourglass, tubes) to reduce edge competition and let the two characters remain the sole focal point at small sizes

Capsule scores by dimension

  • Genre Clarity: 8/10
  • Title Readability: 8/10
  • Contrast & Color: 8/10
  • Uniqueness & Polish: 8/10
  • Brand Consistency: 9/10
  • Composition: 8/10

Priority fixes

  1. [composition] Simplify or darken the right-side clutter (hourglass, tubes) to reduce edge competition and let the two characters remain the sole focal point at small sizes
  2. [genre_clarity] Exaggerate the platforming or physics action cue slightly — a more dynamic mid-air pose or environmental scale contrast would sharpen genre recognition at tiny size
  3. [contrast_color] Increase silhouette edge separation on the two characters by adding a subtle rim light or drop shadow so they read cleanly in grayscale at tiny thumbnail size
  4. [title_readability] Add a very subtle dark drop shadow or outline to the logo letterforms to ensure they remain separated from the background at the smallest Steam thumbnail crop

Store copy priority fixes

  1. [feature_communication] Remove one of the three identical 'Friend's Pass' mentions and consolidate into a single, prominent reference in the short description to reduce redundancy and sharpen messaging.
  2. [hook_strength] Trim or relocate the 'ABOUT HAZELIGHT' and 'ABOUT EA ORIGINALS' sections to the end or reduce to a single-sentence studio credit; front-load more gameplay detail or emotional hooks instead.
  3. [audience_targeting] Add a single line explicitly calling out the emotional/relational appeal alongside co-op fun (e.g., 'Whether you're mending friendships or just looking for laughs, It Takes Two is built for two') to broaden resonance without diluting tone.

Related guides

Steam app ID: 1426210