Quick text summary

Up or Down? scored 63/100 on Steam Analyser — Solid for a Steam capsule. Top priority fix: [genre_clarity] Add a subtle visual mechanic cue such as a guest silhouette, elevator floor indicator, or health icon to the composition to hint at the decision-based bellhop gameplay rather than pure horror.

Capsule scores by dimension

• Genre Clarity: 5/10
• Title Readability: 7/10
• Contrast & Color: 6/10
• Uniqueness & Polish: 7/10
• Brand Consistency: 7/10
• Composition: 6/10

Priority fixes

1. [genre_clarity] Add a subtle visual mechanic cue such as a guest silhouette, elevator floor indicator, or health icon to the composition to hint at the decision-based bellhop gameplay rather than pure horror.
2. [contrast_color] Increase the value contrast on the figure by brightening the face or adding a rim light so the left-side subject separates from the dark bars at tiny size.
3. [composition] Shift the figure slightly right and reduce its scale to establish a clear foreground-to-logo hierarchy, making the golden elevator panel the primary focal anchor.
4. [brand_consistency] Ensure the elevator button panel motif and retro hotel aesthetic are carried consistently across all store screenshots to build a recognizable brand identity.

Related guides

• Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.
• Capsule design best practices — The six dimensions every Steam capsule has to win.

Steam app ID: 3533080