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Paranormal Inc. capsule

Paranormal Inc.

Horror with a real life footage. You will watch live CCTV footage and report the anomalies you see.

$6.996 user reviews
HorrorSurvival HorrorPuzzle
Riv3rMay 19, 2025

Paranormal Inc. scores 68/100 — better than 23% of Horror capsules (n=3,118).

6 user reviews · $6.99 · Released May 19, 2025 · By Riv3r

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Quick text summary

Paranormal Inc. scored 68/100 on Steam Analyzer — Solid for a Horror capsule. Top priority fix: [uniqueness_polish] Incorporate a UI element or anomaly visual (glitch effect, highlighted object, timestamp overlay) to hint at the core gameplay mechanic and differentiate from generic paranormal games

Capsule scores by dimension

  • Genre Clarity: 7/10 — Horror mystery vibe clear. The dark silhouette of a figure in a doorway, nighttime setting, and grainy CCTV-style footage clearly communicate horror and surveillance themes. At TINY size, the ominous figure and institutional hallway read as a paranormal/investigative horror game. Genre intent is clear, though the casual/adventure blend is not obvious from visuals alone.
  • Title Readability: 8/10 — Strong white text hierarchy. White sans-serif title 'Paranormal Inc.' sits in clean upper area with good contrast against dark background. Text remains readable at SMALL and TINY sizes due to generous letterspace and bright value. Font is straightforward and does not collapse at miniature viewing.
  • Contrast & Color: 8/10 — High value separation achieved. White title pops strongly against dark greenish-tinted hallway background, creating clean silhouette of the central figure. Grayscale squint test shows clear edge definition and the dark subject stands apart from mid-tone background. Lighting separation between subject and environment is intentional and effective even at TINY size.
  • Uniqueness & Polish: 6/10 — Competent but generic horror setup. The CCTV footage aesthetic is well-executed and fits the game concept, but the silhouetted figure in a corridor is a familiar horror trope. Image quality and composition are solid, however the concept lacks a distinctive visual hook or memorable art direction that would elevate it above similar paranormal/surveillance games.
  • Brand Consistency: 5/10 — Minimal identity signals present. The capsule leans on generic found-footage horror cues without establishing a memorable brand motif or signature visual element. Title treatment is clean but standard, and there are no recurring symbols, UI elements, or distinctive palette that would create brand recognition across multiple touchpoints. Internal cohesion is acceptable but identity is largely forgettable.
  • Composition: 7/10 — Clear focal point with safe margins. Centered dark figure creates strong primary focal point, with title positioned safely in upper region away from hazardous edges. Depth layering is present: foreground figure, mid-tone hallway walls, background doorway. Composition remains coherent at SMALL and TINY sizes without feeling cramped, though the centered figure could create dead-space risk if title were repositioned.

What works

  • High-contrast white typography. Title text maintains excellent readability at all viewing sizes due to bright value against dark background and spacious letterforms.
  • Immediate genre recognition. Surveillance footage aesthetic, doorway setting, and ominous silhouette immediately communicate paranormal horror premise to quick scrollers.
  • Coherent visual hierarchy. Title placement in safe upper zone and centered subject create clear focal point without clutter or competing attention zones.

What hurts the capsule

  • Generic found-footage trope. Silhouetted figure in darkened hallway is an overused horror visual cue lacking distinctive artistic or thematic differentiation.
  • Weak brand identity markers. Capsule relies on mood rather than unique symbols, motifs, or signature visual elements that would create brand recall.
  • Limited visual storytelling. Image communicates 'horror' effectively but fails to hint at the unique CCTV-analysis mechanic or gameplay loop that sets the game apart.

Priority fixes

  1. [uniqueness_polish] Incorporate a UI element or anomaly visual (glitch effect, highlighted object, timestamp overlay) to hint at the core gameplay mechanic and differentiate from generic paranormal games
  2. [brand_consistency] Establish a recurring visual motif—such as a distinctive UI frame, logo mark, or color accent—that could appear across future promotional materials for brand reinforcement
  3. [genre_clarity] Add a subtle gameplay cue (checklist, scanning reticle, or anomaly marker) to clarify the investigative analysis aspect beyond generic supernatural horror

Store copy priority fixes

  1. [hook_strength] Rewrite the opening line from 'Horror with a real life footage' to something like 'Watch live CCTV feeds. Report what you see. Fail to notice the anomaly, and something notices you.' to create immediate tension and curiosity.
  2. [tone_match] Reframe the feature list to use atmospheric, tension-building language aligned with psychological horror (e.g., 'As your shift progresses, the anomalies become harder to spot—and harder to explain' instead of the neutral 'Earn enough xp points').
  3. [feature_communication] Add concrete examples of anomaly types or a brief description of what players will investigate (e.g., 'Objects move when no one is watching. Faces appear in empty rooms. Shadows act independently.') to make the puzzle loop tangible.
  4. [audience_targeting] Add a sentence clarifying who this game is made for (e.g., 'For players who enjoy slow-burn horror, puzzle-solving under pressure, or Found Footage-style scares') to align marketing with genre expectations.

Related guides

Steam app ID: 3712270 · Tags: Horror, Survival Horror, Puzzle, Thriller, Realistic