Quick text summary

Do A Crime scored 77/100 on Steam Analyzer — Good for a Casual capsule. Top priority fix: [composition] Shift the raccoon slightly left-of-center to ensure full silhouette visibility across Steam's various display crop zones and maintain mascot presence even with aggressive margin cropping.

Capsule scores by dimension

• Genre Clarity: 8/10 — Clear casual indie adventure premise. The raccoon character holding a wrench against a map background immediately signals a mischievous casual platformer with puzzle mechanics. At TINY size, the raccoon silhouette and playful pose remain recognizable, and the 'CRIME' text paired with the goofy character expression clearly communicate lighthearted chaos rather than serious gameplay. The art style and character design strongly support indie adventure genre expectations.
• Title Readability: 7/10 — Bold readable logo with minor issues. The 'DO A CRIME' title uses a thick, bright white sans-serif font on a dark green badge background, ensuring solid contrast and legibility at FULL and SMALL sizes. However, the stacked layout with 'DO' above 'CRIME' and the decorative badge frame create slight visual complexity that softens impact at TINY size, though the core message remains parseable. The yellow decorative circles add charm but don't interfere with core readability.
• Contrast & Color: 8/10 — Strong value separation and pop. The bright white title text contrasts sharply against the dark green badge, and the gray raccoon figure pops clearly against the light yellow-green map background. The red wrench adds a saturated accent that draws the eye without overwhelming the composition. At TINY size the raccoon silhouette maintains clear separation from background elements, and the overall warm palette avoids muddy mid-tones that would flatten the design.
• Uniqueness & Polish: 7/10 — Charming character-driven indie polish. The raccoon mascot with expressive features and the red wrench create a distinctive visual hook that communicates the 'mischievous chaos gremlin' core concept without feeling generic. The hand-drawn character style and playful pose elevate this above template platformer aesthetics, though the map background is a fairly common composition choice for this genre. The overall execution feels intentional and craft-aware, positioning it as a well-polished indie title rather than asset-heavy.
• Brand Consistency: 8/10 — Cohesive art direction with memorable mascot. The raccoon character serves as a strong iconic visual anchor that would remain recognizable across future materials, supported by a consistent hand-drawn illustration style and a warm, playful color palette of greens, yellows, and grays. The badge logo framing and decorative circles establish a consistent graphic language. The character expression and wrench prop create a memorable identity cue that strongly signals the game's chaotic-cozy tone.
• Composition: 8/10 — Well-balanced focal hierarchy with clear primary subject. The raccoon is positioned as the dominant focal point in the upper right, while the 'DO A CRIME' logo anchors the left-center, creating a natural scanning path that works across all sizes. The map background provides context and thematic grounding without competing for attention, and the overall layout maintains safe margins from edges. At TINY size, the raccoon-plus-logo combination remains as a unified readable element, though slight cropping at the right edge could impact the raccoon's full visibility on some Steam presentations.

What works

• Strong character mascot clarity. The raccoon's expressive face, clear wrench prop, and distinctive silhouette create an instantly recognizable brand anchor that clearly communicates mischievous casual gameplay intent.
• Excellent contrast and visual pop. The white title text on dark green badge, gray raccoon on warm map background, and red wrench accent create strong value separation that reads cleanly even at TINY size against the Steam dark theme.
• Cohesive art direction and tone. The hand-drawn illustration style, warm color palette, and playful character expression align seamlessly with the chaotic-cozy indie adventure positioning, feeling intentional rather than generic.

What hurts the capsule

• Stacked title layout reduces TINY impact. The vertical 'DO/CRIME' arrangement and decorative badge frame add visual interest at full size but create slight complexity that diminishes the title's punch when viewing at thumbnail scale.
• Map background is common genre trope. While the warm-toned illustrated map provides thematic context, this composition choice is fairly typical for indie adventure platformers and doesn't push visual distinctiveness beyond the strong raccoon character itself.
• Raccoon positioning risks right-edge cropping. The raccoon's placement in the upper right means potential Steam cropping or different aspect ratios could clip part of the character, reducing the visual impact of the primary focal point.

Priority fixes

1. [composition] Shift the raccoon slightly left-of-center to ensure full silhouette visibility across Steam's various display crop zones and maintain mascot presence even with aggressive margin cropping.
2. [title_readability] Consider a horizontal 'DO A CRIME' layout or increase the logo's visual weight with stronger internal detail or a bolder outline to maximize TINY size legibility and shelf-space impact.
3. [uniqueness_polish] Add a subtle signature element or UI detail that hints at the puzzle-platformer mechanic (e.g., a small gear, question mark, or mischief particle) to differentiate from generic cozy adventure aesthetics.

Store copy priority fixes

1. [feature_communication] Move the GAME FEATURES section before the developer note, or condense the developer note to a brief 2-3 sentence acknowledgment below features, to prioritize selling the game over apologies.
2. [hook_strength] Add one concrete example in the short description of what a 'crime' entails (e.g., 'steal snacks, topple bins, cause chaos') to ground the thematic hook in gameplay.
3. [uniqueness] Highlight one or two systemic mechanics that feel distinctly yours (e.g., 'each crime unlocks new platforming routes' or 'your chaos directly affects the environment') to strengthen differentiation beyond tone.

Related guides

• Top-scoring Steam capsule examples — The highest-scoring Steam capsules across genres, with the why-it-works breakdown.
• Steam page optimisation — Capsule, copy, screenshots, tags — the full Steam page conversion stack.

Steam app ID: 4233380 · Tags: Casual, Adventure, Cozy, Puzzle Platformer, Collectathon