Quick text summary

Our Bad Ending scored 72/100 on Steam Analyzer — Good for a Horror capsule. Top priority fix: [composition] Reposition or scale the character figure to sit further from the right edge, ensuring it survives Steam's crop resilience and maintains visual presence at small capsule sizes.

Capsule scores by dimension

Genre Clarity: 7/10 — Horror atmosphere clear, genre mixed. The red-tinted visual palette, distorted character figure, and visceral art style communicate horror and psychological unease effectively. At tiny size, the red dominance and anguished pose still read as dark/horror, though the indie narrative game specificity is less obvious. The composition suggests character-driven emotional horror rather than action or puzzle mechanics.
Title Readability: 8/10 — Bold red title reads well across sizes. The all-caps 'OUR BAD ENDING' in bright red sits against dark background on the left side, maintaining strong contrast and legibility at full, small, and tiny sizes. The thick, clean letterforms don't collapse at thumbnail scale. At tiny size the text remains the primary readable element despite overall image compression.
Contrast & Color: 8/10 — Strong red-to-dark separation effective. The bright red title and character lighting pop sharply against the dark desaturated background (dark teal/gray left, muted mauve-red right), creating clear value separation. The red glowing elements guide the eye and maintain silhouette definition even at tiny sizes. In grayscale, the light-to-dark contrast remains strong enough to preserve the focal hierarchy.
Uniqueness & Polish: 7/10 — Stylized character art, cohesive mood. The illustration style is deliberately distorted and expressive rather than polished or realistic, matching the game's Southeast Asian horror and emotional intensity theme. The character pose conveys vulnerability and anguish distinctly. However, the execution feels solid but not groundbreaking compared to top-tier indie capsules; the visual hook relies on mood and subject matter rather than a truly unique artistic signature.
Brand Consistency: 6/10 — Moody aesthetic fits theme, unclear identity. The red-and-dark palette, distorted character style, and emotional vulnerability clearly align with the game's doomed lesbian love and horror themes as described. Without reference to other store assets, the internal consistency appears strong—palette, tone, and character treatment are unified. However, there are no obvious iconic symbols, recurring motifs, or signature design elements that would be instantly recognizable as 'Our Bad Ending' across multiple contexts.
Composition: 7/10 — Clear focal hierarchy, slight edge tension. The character figure sits in the right-center area as the primary visual anchor, while the red title anchors the left, creating a balanced diagonal read. The dark background provides breathing room and supports the title legibility. The character positioning is close to the right edge, which may risk cropping on smaller displays; the composition holds at small size but becomes tighter at tiny size.

What works

Title contrast and legibility. Bright red 'OUR BAD ENDING' remains readable and impactful at all sizes, from full header down to tiny thumbnail, due to thick letterforms and controlled placement.
Mood and thematic alignment. The distorted character, red-dominant palette, and anguished pose clearly communicate the game's horror and emotional intensity without requiring text description.
Dark background strategy. The muted desaturated background on the left and toned mauve-red on the right ensure the title and character lighting remain the focal points across all viewing sizes.

What hurts the capsule

Character edge cropping risk. The character figure sits very close to the right edge and may be clipped or cramped on Steam's smaller capsule crops, reducing visual impact at small sizes.
Genre specificity at tiny size. While horror reads clearly, the indie narrative game / visual novel specificity is harder to infer at thumbnail scale; a viewer might guess supernatural horror but not the interactive fiction angle.
Lack of iconic visual signature. The capsule is thematically cohesive but does not establish a memorable unique symbol, character silhouette, or palette motif that would be instantly recognizable as this game's brand.

Priority fixes

[composition] Reposition or scale the character figure to sit further from the right edge, ensuring it survives Steam's crop resilience and maintains visual presence at small capsule sizes.
[genre_clarity] Add a subtle visual cue—such as a ritual object, script texture, or symbolic motif—that hints at the interactive narrative or Southeast Asian cultural specificity without cluttering the design.
[brand_consistency] Develop a recognizable color accent or icon (e.g., a signature flower, ritual element, or text flourish) that can anchor brand identity across multiple store assets.

Store copy priority fixes

[feature_communication] Add a sentence explaining the core interaction loop: 'Your choices throughout the night determine which of the two endings you reach, shaping Syira's path toward either redemption or damnation.' This clarifies that the game is choice-driven without bloating the copy.
[feature_communication] Reframe the playtime callout to emphasize replayability: '15-20 minutes per playthrough; discover both endings and 15 pieces of CG art across multiple paths.' This recontextualizes brevity as a feature for replayability rather than a limitation.
[feature_communication] Replace 'explore your darkest desires' with a concrete example of a choice or moral dilemma: 'Decide whether to help Huimin out of love or to manipulate her for your own ends.' This grounds the abstract hook in actual gameplay agency.

Related guides

Top-scoring Steam capsule examples — The highest-scoring Steam capsules across genres, with the why-it-works breakdown.
Capsule design best practices — The six dimensions every Steam capsule has to win.

Steam app ID: 4585000 · Tags: Horror, Visual Novel, LGBTQ+, Casual, Supernatural