SteamAnalyzer
Analyze your capsule and get ranked fixes to improve click-through and drive more wishlists.
Don't have a Steam page yet? Upload your capsule for a free score →
Small capsule changes can significantly affect click-through rate and help users know what kind of game they're clicking on.
Before
After
Genre Clarity
79
Title Readability
88
Contrast & Color
88
Uniqueness & Polish
68
Brand Consistency
68
Composition
78
Analyze Yours Instantly
No Steam page yet? Upload your capsuleEvery analysis scores the same six dimensions, each with its own number and a ranked list of fixes.
Can a player name the genre at a 120×45 thumbnail? We look for theme cues and clear gameplay signals, and flag mixed or misleading messaging.
Letterforms, spacing, and contrast at both full and tiny size. Decorative fonts that collapse when Steam shrinks the capsule get flagged.
Does the art pop against Steam's dark #1b2838 background in a fast scroll? We check value separation in grayscale and flag muddy mid-tones.
How distinct and premium it feels next to other capsules in the genre. We reward a clear visual hook and clean craft over template-looking art.
Internal cohesion: consistent style, palette, and a recognisable identity cue or signature motif that holds up across a game's artwork.
Focal point, hierarchy, balance, and crop resilience across every size. One clear subject at small size; clutter and edge-hugging titles get flagged.
Four store capsule sizes matter most. Steam auto-generates a 120×45 thumbnail from your small capsule, and that is the size most discovery actually happens at, so design for it first.
| Capsule | Source size | Used on |
|---|---|---|
| Header | 920 × 430 | Store page hero, library, recommended rails |
| Small | 462 × 174 | Search, top sellers, browse, queues |
| Main | 1232 × 706 | Front-page carousel, featured promotions |
| Vertical | 748 × 896 | Homepage vertical promos, sale grids |
The capsule earns the click, but the whole page has to convert it. The short version:
Your capsule is usually the first thing a player sees, before they ever reach your store page. Better capsule art lifts the top of the funnel: more people notice the game, more click through, and more reach the trailer, screenshots, and wishlist button.
Steam recommends putting up a Coming Soon page as early as you can, so interested players can wishlist and get notified at launch. The capsule does not earn wishlists on its own. It decides how many people give your page the chance to.
And wishlists convert to sales at a lower rate than they used to: industry wishlist-to-sale conversion has fallen from roughly 20% in 2018 to 5–10% in 2026, per Immutable's analysis of Steam wishlist conversion rates. A wider top of funnel is how you offset that: more clicks, more wishlists, more launch-week buyers.
The strongest way to calibrate your own art is to study capsules that already score well, broken down by genre and by what each one does right.
The capsule is your game's store artwork: the image that represents it across search, the store homepage, the library, and recommendation rails. Steam generates several sizes from the assets you upload.
A title that reads at small size, one clear focal point, strong contrast against Steam's dark background, an obvious genre signal, and a look that feels distinct from other games in the same genre.
The header capsule is 920×430, the small capsule is 462×174, the main capsule is 1232×706, and the vertical capsule is 748×896. Steam shrinks the small capsule down to a 120×45 thumbnail, so design for that size first.
It scores six dimensions: genre clarity, title readability, contrast and color, uniqueness and polish, brand consistency, and composition. Each one gets a score and specific, ranked fixes.
Yes. A stronger capsule directly lifts click-through rate, and more clicks mean more players reaching the page where they wishlist. It also raises desirability at a glance, so the people who click arrive more interested. It is a very significant lever, and one of the easiest to tweak.
Yes. Upload your capsule art directly and get a score with fixes before launch, even without a live store page.
The six scores focus on design quality. For the rules on what Steam allows on base capsule art, such as no review scores, award logos, or sale copy, see the capsule size and rules guide.
Usually, yes. The capsule earns the click in the first place, so it is the highest-leverage asset to fix first. The trailer and screenshots convert the visit once a player is already on the page.
A 0–100 score across all six dimensions, plus ranked fixes. No signup, no data stored.
Last reviewed: 2026-05-28. Sourced from Steam's official Steamworks documentation and the Steam Analyzer scoring methodology.